Get me to the Cineplex on time

You can file this short little item under the “Duh?” file.
Loews Cineplex Entertainment has announced it will start advertising movie showtimes with a note stating that most movies actually start 10-15 minutes LATER because of all those commercials, previews and other screen clutter before the feature presentation commences.
No crap, Christopher Columbus. Who is their right mind BELIEVES that a stated time of 1:05 p.m. means the movies starts five minutes after one in the afternoon?
According to John McCauley, Loews’ senior VP for marketing, it was a policy change in response to complaints from moviegoers.
“We still think people enjoy coming early, getting their popcorn, finding their seats and talking amongst one another,” he added.
Hey, Mr. McCauley, that’s as big a load of crap as the soggy popcorn itself. You must arrive early to avoid sitting on such an angle as not to see anything; the popcorn costs as much as a steak dinner at Outback, people tend to step all over you to find a seat or they bunch together despite a totally empty theater and once they begin talking, they never cease, including during the movie.
As for the previews, keep them coming of coming attractions, but get rid of those commercials. You pay more than top dollar to experience “the cinema,” not a larger version of your television set. Ditch those commercials that are already seen on TV and get some theater-only exclusive spots … if you must have them at all.
And enforce the “no crying baby, no talking amongst one another during the movie and no cell phone” rule at your theaters. Kick those buttholes OUT and the message will be heard.
Even at the right starting time.